It's not worth trying to go against the Super Bowl."īut that joking suggestion found an audience: Puppy Bowl I, filmed in Silver Spring, Maryland, drew 5.8 million viewers across its 12-hour broadcast, and an annual tradition was born. Margo Kent, the executive producer for Puppy Bowl I, remembers that "It was always a joke: How do you counter the Super Bowl? Let's just put a box of puppies up there and call it a day. As Rolling Stone recounted in 2014:ĭuring a meeting, a suggestion was made that the best defense against the programming juggernaut would be to "point a camera at puppies" on a football field, in a sort of dog version of the televised burning Yule Log that airs every holiday season. It was designed as counterprogramming to the biggest event in American sports, but the actual concept - tiny puppies cavorting on a mini football field - was, like many great ideas, initially suggested in jest, by Animal Planet executives. The year 2005, when Jacksonville, Florida, hosted the New England Patriots and the Philadelphia Eagles for its first Super Bowl, also marked the birth of the Puppy Bowl. Linda Davidson/The Washington Post/Getty Images The Puppy Bowl was conceived as something akin to the Yule Log, but for football (and with puppies) Dan Schachner referees the Puppy Bowl. Animal Planet’s most adorable competition airs Sunday, February 2, for the 16th year in a row of delighting football fans and non-fans alike with hours of furry antics.īut how exactly did the Puppy Bowl become the surprisingly elaborate, sponsor-heavy cultural staple it is today? Here are a few things you may not know about the pup-ular television event. On Super Bowl Sunday, Americans across the country will gather in front of their televisions and laptops, forgetting for a few brief, shining moments their bitter ideological divides and giving themselves over to one of the cultural events that truly makes America great: the Puppy Bowl.
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